Vape trend:How will the vape market change in 2024?
In the past two years, the momentum of e-cigarettes going overseas has been strong. According to the data released by the General Administration of Customs on December 20, the total export volume of Chinese e-cigarettes in the first 11 months of 2023 exceeded 70 billion yuan, and the annual export volume is expected to reach 78 billion yuan. Under the wave of Chinese vape manufacturers going overseas, the competition in the United States, Britain, Germany, Russia and other markets is very hot. The fierce competition promotes industrial upgrading. What trends will vape have in 2024?
1. Environmentally friendly and degradable vape packaging and shell
In the European market, environmental issues have become an important factor restricting the development of the disposable vape industry. Government departments and consumers have gradually realized the damage of e-cigarettes to the environment. Therefore, for vape brand owners, on the one hand, promoting waste vape recycling services, and on the other hand, promoting the design and production of environmentally friendly vapes may be more in line with the current trend of the European market.
At present, many Chinese manufacturers such as Smoore and ALD have environmentally friendly e-cigarette solutions. It is expected that in 2024, as the controversy between European government departments and consumers over the environmental protection of vapes grows, more and more manufacturers will follow up on the application of environmentally friendly and degradable materials such as PLA and PBAT in vape packaging and shells.
2. Growth opportunities for cartridge-changing and bottled oils
In 2023, thanks to the advantages of low price, diverse flavors, and easy portability, disposable vapes have become popular in markets such as Europe, North America, the Middle East, and Russia, and government departments have also accelerated the progress of the supervision of disposable vapes. At the same time, due to the characteristics of disposable vapes that are thrown away after use, environmental protection issues have attracted people’s attention, and environmentalists have continuously criticized disposable e-cigarettes.
Especially in Europe, under the dual pressure of supervision and environmental protection, many manufacturers have begun to be cautious about disposable vapes and have begun to deploy cartridge-changing vapes, such as Hanqingda, Skol, ANYX, etc. It is expected that the market share of cartridge-changing e-cigarettes in Europe, Russia, etc. will further increase in 2024.
In addition, open-type vapes in Southeast Asian countries such as Indonesia are more popular among local consumers. In 2023, many domestic large manufacturers have deployed bottled e-liquids in Southeast Asia. In 2024, bottled e-liquids may win greater growth opportunities.
3. Large-scale application of MEMS integrated microphones
The microphone is one of the core components of vape. At present, the most widely used vape is the electret microphone, which has the advantages of stable mass production and low cost. However, with the technological development and industrial upgrading of the vape industry, the disadvantages of the electret microphone have gradually become prominent, such as no oil resistance, poor consistency, self-starting problems, and poor SMT compatibility.
In order to improve these problems, many companies have developed MEMS integrated microphones in recent years, and they are expected to be widely used in 2024. Compared with traditional electret microphones, MEMS integrated microphones are more excellent in high temperature resistance, oil resistance, and anti-volatilization, and can achieve high consistency in automated production.
Hifancy vape
4. vape with screens will become more popular in 2024
Limited by cost and portability, the design of disposable vapes initially rarely considered additional functions. However, in recent years, the global market has become increasingly inward-looking, and product homogeneity is serious. Any innovation may make the product a hit, such as adding a screen to the vape that can display information such as oil level and power level.
At present, the cost of vapes with screens is not much different from that of vapes without screens, and it can greatly improve the user experience and add new selling points to the product. In 2023, many brands have launched vapes with screens, which have been welcomed by some overseas markets. It is expected that by 2024, more brands will consider solutions with screens, and the screen size may become larger and larger, and even follow up with large touch screens to enhance the product interaction experience.
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China’s e-cigarette product exports fell 32% year-on-year in June, while the US saw a near 50% month-on-month decline, dropping it out of first place.
